GMS is the Sales and Marketing functionary of the Virtual Enterprise
Model. The Model is designed situation-specific to provide tailoring
and adaptation to the client's business strategy and to allow agility
in the implementation. In our founding virtual relationship, IBM is
responsible for product sourcing and branding. PFSweb, a third party,
is responsible for fulfillment and logistics.
The IBM Supplies Team, PFSweb and GMS are the Printing Supplies
Virtual Enterprise. This business model allows all of the partners to fully
leverage their core competencies to become extremely efficient and
effective. A key distinction is that Virtual Enterprise partners behave as
if they own the entire business process and are committed to the success
of the overall business strategy. For example, although GMS is an
external Sales and Marketing resource provider, our passion and
commitment to Brand Stewardship is easily mistaken for ownership.
GMS is a power sales force that connects the client with the customer.
We are brand champions. Our value proposition is rooted in our
commitment to Brand Stewardship. From forecasting to selling; pricing
to bid management; market share to mind share GMS delivers a
turn-key Sales and Marketing business solution.
Where do you turn when your Sales and Marketing needs are too
cumbersome or expensive when handled internally
but too critical
to be outsourced?
To a new species GMS and the Virtual Enterprise Model!
Darwin theorized that species adapted to their environment and that the
fittest of them thrived. In 1998 IBMs Printing Systems Division faced the
question posed above for its consumable product line and, in response,
an adaptation of business models occurred. That adaptation has both
a name The Virtual Enterprise Model, and, an example of it at
its fittest Global Marketing Services (GMS). Ever since, IBMs
Printing Supplies team has enjoyed world-class Sales and Marketing
representation by GMS at a fraction of the cost it would have incurred
internally. When it comes to Sales and Marketing of your brand, and your
products, you no longer have to feel pinned down to choosing between
cumbersome internal structures, or risky, partially focused manufacturer's
rep firms. Now you can adapt to your changing environment with a
partner who can adapt with you: GMS.
GMS is a high performance, Worldwide Sales and Marketing resource
provider. Our value proposition is rooted in our commitment to Brand
Stewardship the depth of which is easily mistaken for ownership.
Intrigued? You should be it's a whole new world out there!
Sit down with GMS and we'll discuss how our evolution can start
own business model revolution!