GMS is the Sales and Marketing functionary of the Virtual Enterprise Model. The Model is designed situation-specific to provide tailoring and adaptation to the client's business strategy and to allow agility in the implementation. In our founding virtual relationship, IBM is responsible for product sourcing and branding. PFSweb, a third party, is responsible for fulfillment and logistics. The IBM Supplies Team, PFSweb and GMS are the Printing Supplies Virtual Enterprise. This business model allows all of the partners to fully leverage their core competencies to become extremely efficient and effective. A key distinction is that Virtual Enterprise partners behave as if they own the entire business process and are committed to the success of the overall business strategy. For example, although GMS is an “external” Sales and Marketing resource provider, our passion and commitment to Brand Stewardship is easily mistaken for ownership. GMS is a power sales force that connects the client with the customer. We are “brand champions”. Our value proposition is rooted in our commitment to Brand Stewardship. From forecasting to selling; pricing to bid management; market share to mind share – GMS delivers a turn-key Sales and Marketing business solution.   Q: Where do you turn when your Sales and Marketing needs are too cumbersome or expensive when handled internally…but too critical to be outsourced? A: To a new species – GMS and the Virtual Enterprise Model! Darwin theorized that species adapted to their environment and that the fittest of them thrived. In 1998 IBM’s Printing Systems Division faced the question posed above for its consumable product line and, in response, an adaptation of business models occurred. That adaptation has both a name – The Virtual Enterprise Model, and, an example of it at its fittest – Global Marketing Services (GMS). Ever since, IBM’s Printing Supplies team has enjoyed world-class Sales and Marketing representation by GMS at a fraction of the cost it would have incurred internally. When it comes to Sales and Marketing of your brand, and your products, you no longer have to feel pinned down to choosing between cumbersome internal structures, or risky, partially focused manufacturer's rep firms. Now you can adapt to your changing environment with a partner who can adapt with you: GMS. GMS is a high performance, Worldwide Sales and Marketing resource provider. Our value proposition is rooted in our commitment to Brand Stewardship – the depth of which is easily mistaken for ownership. Intrigued? You should be – it's a whole new world out there! Sit down with GMS and we'll discuss how our evolution can start your own business model revolution! Home | Company Profile | Virtual Enterprise Model | GMS Management | Client Login | Contact Us